At the Milan Furniture Fair, Audi and Poliform presented their latest design achievements. The Four Rings brand unveiled the result of its collaboration with Poliform: a virtual interior concept for an Audi show car in an urban setting.
Henrik Wenders, Head of Brand at AUDI AG, explained why the Four Rings began a joint creation process with Italian furniture manufacturer Poliform: “Audi has a long history of creating mobile experiences.
People’s expectations are changing. Audi is opening new horizons through collaborative design projects. Poliform is a leader in the international furniture market.
Poliform has created beautiful, refined interiors at the highest level for more than 50 years. Audi and Poliform share the same philosophy: space must be designed to serve people and meet their needs.
Audi and Poliform sought to combine their interior design expertise for mobile environments in their first collaboration of this kind with a like-minded brand.
Audi and Poliform created an innovative vision for a new type of private sphere, a living room on wheels where advanced technology and a seamless digital ecosystem bring human needs into harmony.” Poliform carefully selected the highest-quality materials to engage the senses in a pleasant and captivating way.
Leather and cashmere accessories offer a new way to experience luxury and comfort while travelling. The vehicle is not simply a transitional space. The vehicle is a place where people want to stay and fully enjoy the comfort of home.
