Colour Harmony and Refined Lines: Potocco at Salone del Mobile.Milano 2024

At Salone del Mobile.Milano 2024, Potocco presented refined new designs, continued popular collections and established bestsellers.

The installation was designed by Binocle studio under the direction of Lorenzo Bini, with Chiara Andreatti serving as artistic director. The installation expressed elegance and refinement.

The Potocco exhibition stand offered a calm setting within the busy exhibition centre. Natural shades worked with architectural details to create a peaceful, welcoming atmosphere with a residential feel.

Every installation detail reflected Potocco’s new direction, focused on an intimate and thoughtful experience of the home.

The new designs included work by recognised designers such as Hanna Wilmann, Mario Ferrarini, Park Associati, Stefan Veit and Viktor Vasiliev.

Each designer brought a distinctive aesthetic to the Potocco collection, adding new colours and forms.

The pieces created by Chiara Andreatti stood out through refined lines and balanced colour schemes that fitted the overall Potocco concept.

The Potocco stand at Salone del Mobile.Milano 2024 presented more than furniture. The stand formed an art project in which every detail had a purpose.

Visitors could experience harmony and comfort planned down to the smallest detail.

The presentation marked an important step for Potocco. The presentation highlighted the brand’s pursuit of perfection and attention to the needs of modern people creating a comfortable and stylish space around themselves.