The Devil Wears Prada, Entry Closed, No Emotion

On 7 May, the Poliform showroom in Astana hosted a private evening by Antonovych Home and Antonovych Design for the city's design community. The private event included a special screening of The Devil Wears Prada 2 in collaboration with Keruen Cinema.

The evening was not publicly announced. The event was not open to casual visitors. On 7 May, the Poliform showroom in Astana became a private meeting place for designers, partners and the close circle of Antonovych Home and Antonovych Design.

The event format took the shape of a private club screening in collaboration with Keruen Cinema. The second part of The Devil Wears Prada provided the evening's main focus. The film became part of an atmosphere shaped by the codes of the industry, style and belonging.

The pre-screening reception created space for conversation, a relaxed buffet and meetings often postponed in everyday life. The evening centred on the people who shape the industry rather than on a stage.

The Poliform showroom changed its role for several hours. The showroom moved from an exhibition space to a setting for a private event. The event focused on atmosphere and a sense of access to something personal and not immediately visible.

Este created a dressing room inspired by The Devil Wears Prada as a distinct visual statement. The installation presented fashion as a language, backstage life as a separate world and details that communicate without words.

Private evenings of this kind are not designed for mass attendance. Such events bring together a specific community, mood and moment. The value of the evening lies in the accuracy of the setting rather than its scale.